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Experience the Business Behind the Magic

Having trained millions of leaders from more than 35 countries and over 40 industries for over 20 years, the Disney Institute is a leader of professional development programs in the areas of leadership, loyalty, management, service and creativity.  

Disney Institute has served wide variety of clients including most of the Fortune 500 companies.
Utilizing the successful management principles and business philosophies of the Walt Disney World ® Resort, the Disney Institute provides a unique and compelling behind-the-scenes opportunity to “Experience the Business Behind the Magic.” 


Even before Tom Peters and Bob Waterman profiled the Walt Disney World® Resort in their ground breaking book In Search of Excellence, the most beloved entertainment company in the world enjoyed a reputation as an organization that set the benchmark for best business practices. 

To give businesses an inside opportunity to benchmark these practices, Disney Institute was born.

You will find you have more in common with Disney than you could have ever imagined!

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