The impact of computing on business operations seems to be changing the looks of “workscape”. We are in the midst of a business revolution and much of it could be attributed to the use of Information Technology.

The major challenge lies in realising the true potential that India has to offer as a destination....With the battleground moving from costs to services, it becomes even more critical to build upon the strengths that the country and the people have to offer than simply reaping upon the obvious benefits.

Web 2.0 - it's a phenomenon that's gripping the world, causing top management worldwide to re-evaluate their marketing strategies and changing the very face of communication. But what exactly is Web 2.0, how does it work and is it catching on as rapidly as media hype suggests?