Change should always be welcome since ‘Change is the only constant’. And the Saviance Technologies team has always thrived on change which in turn has made the company progress by leaps and bounds since it inception.

The dedicated efforts of the Saviance team have borne sweet fruit in form of appreciation letters and a prestigious award. Software Folks has been selected as one of The Top Diversity Business by DiversityBusiness.com, the primary resource portal for small businesses and large organizational buyers in the US. Our company has been ranked 21 amongst the Top 100 Diversity Owned Businesses in New Jersey. Software Folks was chosen amongst 600,000 businesses in the United States and the award was based on the gross annual sales value and the business profile of the company.Other encouraging signs of our steady progress are the letters of appreciation from top clients like IBM and Covergys.

Very soon, the Saviance Technologies team in Gurgaon will shift into a spanking new office at one of the most premium office spaces in the city. Park Centra, situated on NH-8 (near the IBM Office), is a five acre plot with a total built-up area of 1.1 million sq ft. It is the largest building on NH-8 with 11 floors and is a BPTP project built by renowned architects. Having advantages like high visibility from and an easy access through the highway, Park Centra boasts of other attractive features like double glazed windows to enhance energy efficiency, central air-conditioning, 100% power back-up and car parking in three basements. The architects have given special attention to the landscaping around the office complex for a beautiful ambience and a relaxing effect. Moreover, the three-tier security system for complete access control will make our working space very secure and protected. It is also interesting to note that BPTP is one of the prestigiou clients of our Web Development Team.

The interior decorators have already commenced their work with the agenda of creating a wonderful environ to work within. The most plausible time for shifting into the new office would be the end of this year. Once there, the employees will be able to benefit from broadband connectivity, wi-fi connectivity, ATMs, restaurants and a beautiful open area for revitalizing during breaks. So the Gurgaon Office employees should gear themselves up for the beginning of a whole new chapter during their tenure with Saviance Technologies.

-having a unique point of difference
-not being the same as others
-asymmetry
-imperfect competition
-deliberately being different in a way that matters to customers
-being at the heart of competitive advantage
-about adding value
-choosing not what to do
-creating a fit among company's activities and doing things well

Strategic positioning means performing different activities from rivals' or performing similar activities in different ways. Think about your company’s products and services and how this applies because a company can outperform rivals only if it can establish a difference that it can preserve. However, strategic positionings are often not obvious and finding them requires creativity and insight.

Moreover, strategic positions should have a horizon of a decade or more, not just of a single planning cycle. Another important point to note is that within most well-established companies there is a core of uniqueness which is one of the main ingredients of their success.

So go ahead, ask yourself this hard question: ‘What is the value which would be lost to the world if your firm/company disappeared?
[More on how to accomplish Strategic Positioning in the next issue]